Johnson & Johnson assigned ad duties on several of its OTC health brands formerly held by Interpublic’s McCann Erickson Worldwide, Advertising Age reported. WPP’s JWT won the Reach oral health business and Omnicom’s BBDO won Monistat and StayFree maxi pads, while its K-Y sexual health assignment went to indie Mother.
From the August 01, 2007 Issue of MM+M - Medical Marketing and Media
