Lunesta ads remain the best-recalled on TV, according to IAG Research, but now have some company in the sleep category. A spot for Takeda’s Rozerem (above) made the list for the first time at No. 4 for 2007. Spots for Crestor and Vytorin tied for fifth place.
From the July 01, 2007 Issue of MM+M - Medical Marketing and Media
