Merck inks rep deal with inVentiv

In a strategic partnership with inVentiv, Merck announced that it will utilize inVentiv's contract sales staff to supplement Merck's in-house sales force.

Anthony Vecchione

October 13, 2008

7:33 pm

In a strategic partnership with inVentiv, Merck announced that it will utilize inVentiv’s contract sales staff to supplement Merck’s in-house sales force. The move comes in the wake of Merck’s elimination of 15% of its US sales force (1,200 jobs) four months ago. According to a Dow Jones Newswire report, Whitehouse Station, NJ-based Merck—rather than recruit, hire or keep full-time representatives on the books—has decided to create a more flexible approach so as the market demands change, Merck can expand and contract the number of reps that is has at its disposal. Merck didn’t reveal how many inVentiv reps will be recruited or which drugs they’ll be promoting.

From the November 01, 2008 Issue of MM+M - Medical Marketing and Media

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