November 01, 2007
Pharma spend on Spanish language TV up
Pharma spending on Spanish language network TV jumped 46.4% year-on-year for the first quarter of 2007 to $8.2 million, according to Nielsen Monitor-Plus data cited by DTC Perspectives. Spending on Spanish-language cable was up 90% to $284,554. Magazine advertising by the industry increased 23% and network TV spend jumped 10.7%, while radio and newspaper were down.