Magazine ads for smoking cessation prompt smokers to quit even if they don’t buy the products, according to a Cornell study published in the Journal of Political Economy. The study’s authors said the ads have a “spillover effect.” The researchers gauged that if manufacturers upped ads by 10%, smokers would see 2.1 more ads per year, resulting in about 80,000 quitting.
From the September 01, 2007 Issue of MM+M - Medical Marketing and Media
