Social networks hinder marketing

The rising popularity of social networks has had a negative impact on email marketing, according to a new report.

Ben Comer

August 18, 2008

7:18 pm

The rising popularity of social networks has had a negative impact on email marketing, according to a new report.

The Jupiter Research report, titled The Social and Portable Inbox: Optimizing E-mail Marketing in the New Era of Communication Tools, found that “Twenty-two percent of e-mail users said they use social networking sites instead of e-mail,” according to a statement.

“People receive such a high volume of e-mail that they are unable to pay attention to every message,” said David Daniels, VP, research director and lead analyst, in the statement.

From the September 01, 2008 Issue of MM+M - Medical Marketing and Media

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