Trade group doesn’t want ‘push’ TV, radio or print for Rx info

The European Federation of Pharmaceutical Industries and Associations said it doesn't want "push" TV, radio and print mass media for Rx drug info.

May 1, 2008

7:48 pm

The European Federation of Pharmaceutical Industries and Associations said it doesn’t want “push” TV, radio and print mass media for Rx drug info. Instead, the trade group proposed “push” info to be allowed only for disease awareness and “pull” info on specific medicines be allowed online.

From the May 01, 2008 Issue of MM+M - Medical Marketing and Media

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