An initial report by the Pharmaceutical Research and Manufacturers of America (PhRMA) Office of Accountability says that all companies that have signed the group’s “Guiding Principles on Direct to Consumer Advertisements About Prescription Medicines” say they have put in internal procedures to implement the principles.
The report says examples of the PhRMA members’ internal procedures include establishing multidisciplinary teams of personnel to review print and TV ads to ensure compliance with FDA regulations and the PhRMA principles; modifying internal guidelines for advertising, and establishing standard operating procedures to collect and respond to comments received on ads.
Most companies reported alerting advertising and media professionals with whom they work about the principles. This included giving vendors copies of the principles, providing training on them and ensuring they are considered when new ads are developed.
From the November 01, 2006 Issue of MM+M - Medical Marketing and Media
