Bob Allen’s dedication to the pharmaceutical advertising field over the past 17 years has led him from the agency side to two of the largest pharmaceutical brands in the world. His adoption of new technologies, data strategies and media channels has made him a true leader in the medical advertising community. With the launch of a unique lung cancer patient initiative designed to meet the needs of the underserved lung cancer community, Allen helped to position AstraZeneca as a global leader in the therapy area.
Throughout his career, Allen has managed to continuously create within the media division the kinds of changes and improvements that lead to substantial business impacts. He successfully led the first-ever positioning of the Weight Watchers brand to healthcare professionals, executing its largest direct marketing campaign aimed at physicians, an effort that earned a 12% opt-in rate on its initial mailing.
From the March 01, 2023 Issue of MM+M - Medical Marketing and Media
