April 02, 2015 - MM&M - Medical Marketing and Media

Print Issue: April 02, 2015

PDR®, Inc.

GC PDR.pdf Company Profile  Trusted by generations of healthcare providers, PDR ­delivers innovative health knowledge products and ­services that support prescribing decisions and patient adherence to improve health. As a leading provider of behavior-based prescription management programs, PDR provides event-driven and clinically relevant healthcare messaging through its patented process, which improves patient compliance and outcomes…

MicroMass

GC MicroMass.pdf Company Profile For over 20 years MicroMass has been applying unique expertise in health behavior to deliver marketing ­solutions for our clients. We were formed out of the ­University of North Carolina, School of Public Health, where professors studying one-on-one health coaching realized their approach was highly effective but not scalable. MicroMass was…

MediScripts

GC MediScripts.pdf Company Profile With over 30 years of industry leadership, MediScripts provides opportunities to reach practitioners across multiple points of care. Our suite of clinical management solutions tracks the impact of your clinical content to ­deliver proven value and measurable impact.  MediScripts’ Secure Rx point-of-prescription advertising puts brand messages in the hands of practitioners…

Guidemark Health

Guidemark.pdf Company Profile Guidemark Health is a midsize full-service healthcare communications agency headquartered in Parsippany, NJ, with multiple offices along the pharmaceutical corridor from Stamford, CT, to Princeton, NJ. With decades of experience, knowledge and passion for healthcare communications, our mission is to guide our clients through the challenges of building lasting engagements with customers.…

eHealthcare Solutions 2015

eHealthcare Solutions.pdf COMPANY PROFILE  At eHealthcare Solutions (EHS), we create custom digital programs tailored to each client’s marketing goals. We then leverage the unparalleled reach of our exclusive ­relationships with the leading healthcare professional (HCP) societies, media companies and consumer health sites and combine it with our FocalPoint™ advanced ­targeting technology to deliver unmatched digital…

Dudnyk

GC Dudnyk.pdf Company Profile Dudnyk is a full-service agency that specializes in ­creating motivating brand experiences for specialty ­physicians and their patients. Established more than 20 years ago, the agency remains fiercely independent and self-directed. With offices in suburban Philadelphia and San Francisco, Dudnyk provides exceptional services to its clients and their customers in the…

Concentric Health Experience

GC Concentric.pdf Company Profile Ranked as one of the top 25 healthcare agencies in the world, Concentric Health Experience provides multichannel solutions that engage customers effectively and provides authentic experiences that solve human needs. With New York City–based US headquarters and EMEA headquarters in London, the agency is experiencing ­unprecedented growth with an all-time high…

Cello Health

GC Cello Health.pdf Company Profile Cello Health provides an integrated response to a rapidly evolving, challenging and exciting healthcare landscape. Our clients want partners who can help them make critical business decisions. They want “best in class” capabilities across insight identification, scientific understanding, strategic direction and communications, delivered seamlessly by a single provider with both…

10 trends transforming healthcare in 2015

Think you’ve heard the same old transformative song before—say last year at this time? Nah. Sara Holoubek reports on 10 game-changing healthcare themes that will not only foster change this year and in the near future but will also separate success from failure