August 01, 2015 - MM&M - Medical Marketing and Media

Print Issue: August 01, 2015

Viewpoint: The Ultimate Competitive Advantage

August Viewpoint.pdf For many years employee happiness, agency vibe and the concept of corporate culture had been soft or “squishy” items for me to sell to our board as worthwhile investments. It wasn’t that they were considered unimpor­tant—they were important, but they were difficult to quantify and too easy to take for granted. I was…

Viewpoint: One Way to Increase Customer Engagement

August Viewpoint.pdf Pharmaceutical marketers use significantly more channels to deliver messages to the marketplace—and for good reason: Consumers now use exponentially more digital channels when searching for information that ever before—from 50 million per year in 2000 to 139 million per month in 2015. In addition, physician access to pharma sales reps declined from 80…

At Work With Brian Crooks

What was your big break? In the earlier days of digital marketing there were no “natives.” I was asked to join the interactive digital arm of what is now known as Digitas to help with the Neiman Marcus e-commerce site design. It seems all of their senior art directors had never done a photo shoot…

Upward Move: Nareda Mills

How the drug industry delivers patient-oriented solutions that support positive patient outcomes defines Nareda Mills’s new role as SVP of clinical operations for Ashfield Clinical. “As medications became more complex,” Mills says, “the need for pharma to provide comprehensive support to patients and their caregivers to ensure long-term therapeutic success will increase dramatically.” As she settles…