Read the August 2019 digital edition
The August 2019 digital edition includes coverage of this year’s Hall of Femme, media analysis on POC, the MM&M Awards shortlist and more.
Print Issue: August 01, 2019
Making bold marketing choices: 4 ways to help embrace the risk
It takes guts to pick the campaign that had the most impact in research if it was polarizing. This is where a bold choice takes courage, and a plan for winning or learning.
Why private equity (still) loves point of care
A spate of recent investments suggests private equity firms may be rekindling their interest in the point-of-care media space, two years after a scandal sent some investors fleeing.
Promise and perils of point of care
A recent trip to the eye doctor for Lasik surgery leads to an abject lesson in point-of-care communication
Corporations are people – and they are beginning to act like it
CVS is pushing into primary care. If successful, might this prove that corporations can fulfill the Democratic dream of socialized health?
Infographic: Volume of FDA filings increased as DTC-price rule was set to take effect
The back-and-forth over the Department of Health and Human Services rule requiring inclusion of list prices in TV drug ads had advertisers scrambling to file Form 2253 submissions to the FDA.
Price-disclosure whiplash highlights breakneck pace
Pharma has been pulled in sometimes opposing directions as the push for drug-price reform moves at a breakneck pace.
The 2019 MM&M Awards: The shortlist
Find out who made award-winning work this year.
Condé Nast industries lead draws on health heritage
Jennifer Mormile is chief industries officer and SVP of the lifestyle division at Condé Nast.
Parsley Health: Healthcare disruptor or wellness boutique for the well?
No matter where Parsley ends up, healthcare companies should watch carefully.
