The August 2019 digital edition includes coverage of this year’s Hall of Femme, media analysis on POC, the MM&M Awards shortlist and more.
It takes guts to pick the campaign that had the most impact in research if it was polarizing. This is where a bold choice takes courage, and a plan for winning or learning.
A spate of recent investments suggests private equity firms may be rekindling their interest in the point-of-care media space, two years after a scandal sent some investors fleeing.
A recent trip to the eye doctor for Lasik surgery leads to an abject lesson in point-of-care communication
CVS is pushing into primary care. If successful, might this prove that corporations can fulfill the Democratic dream of socialized health?
The back-and-forth over the Department of Health and Human Services rule requiring inclusion of list prices in TV drug ads had advertisers scrambling to file Form 2253 submissions to the FDA.
Pharma has been pulled in sometimes opposing directions as the push for drug-price reform moves at a breakneck pace.
Find out who made award-winning work this year.
Jennifer Mormile is chief industries officer and SVP of the lifestyle division at Condé Nast.
No matter where Parsley ends up, healthcare companies should watch carefully.
Get to know each of these companies by learning about their culture, work/life balance, D&I initiatives and more.
OptimizeRx’s Chris DiCostanzo and Rebecca Love explain the value of reaching patients and HCPs when it matters most.
Talking Medicines’ Jo Halliday discussed how the pharmaceutical sector can better understand the voice of the patient.
Learn about Intouch Group’s journey to foster I+D so that its inclusive culture translates into inclusive healthcare marketing.
Any EHR provider delivering a quality solution should be able to answer these six questions.
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