August 01, 2019 - MM+M - Medical Marketing and Media

Print Issue: August 01, 2019

Read the August 2019 digital edition
Read the August 2019 digital edition
MM+M Staff
August 21, 2019
9:39 am

The August 2019 digital edition includes coverage of this year’s Hall of Femme, media analysis on POC, the MM&M Awards shortlist and more.

Making bold marketing choices: 4 ways to help embrace the risk
Making bold marketing choices: 4 ways to help embrace the risk
Abby Galardi
August 7, 2019
12:36 pm

It takes guts to pick the campaign that had the most impact in research if it was polarizing. This is where a bold choice takes courage, and a plan for winning or learning.

Why private equity (still) loves point of care
Why private equity (still) loves point of care
Marc Iskowitz
August 6, 2019
10:18 am

A spate of recent investments suggests private equity firms may be rekindling their interest in the point-of-care media space, two years after a scandal sent some investors fleeing.

Promise and perils of point of care
Promise and perils of point of care
Steve Madden
August 6, 2019
10:17 am

A recent trip to the eye doctor for Lasik surgery leads to an abject lesson in point-of-care communication

Corporations are people – and they are beginning to act like it
Corporations are people – and they are beginning to act like it
Sander Flaum
August 2, 2019
10:17 am

CVS is pushing into primary care. If successful, might this prove that corporations can fulfill the Democratic dream of socialized health?

Infographic: Volume of FDA filings increased as DTC-price rule was set to take effect
Infographic: Volume of FDA filings increased as DTC-price rule was set to take effect
MM+M Staff
August 2, 2019
9:46 am

The back-and-forth over the Department of Health and Human Services rule requiring inclusion of list prices in TV drug ads had advertisers scrambling to file Form 2253 submissions to the FDA.

Price-disclosure whiplash highlights breakneck pace
Price-disclosure whiplash highlights breakneck pace
Alison Kanski
July 31, 2019
10:36 am

Pharma has been pulled in sometimes opposing directions as the push for drug-price reform moves at a breakneck pace.

The 2019 MM&M Awards: The shortlist
The 2019 MM&M Awards: The shortlist
MM+M Staff
July 16, 2019
5:00 am

Find out who made award-winning work this year.

Condé Nast industries lead draws on health heritage
Condé Nast industries lead draws on health heritage
Larry Dobrow
July 15, 2019
3:26 pm

Jennifer Mormile is chief industries officer and SVP of the lifestyle division at Condé Nast.

Parsley Health: Healthcare disruptor or wellness boutique for the well?
Parsley Health: Healthcare disruptor or wellness boutique for the well?
Barton Warner
Allen Adamson
June 26, 2019
2:24 pm

No matter where Parsley ends up, healthcare companies should watch carefully.

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