Publishers of multispecialty and primary care titles enjoyed the largest ad-spend gains in a resurgent first-half 2010. Will things get more interesting for the specialty care segment, as well?
AbelsonTaylor elevates Drescher
November 15, 2010
9:31 pm
AbelsonTaylor named Nancy Drescher SVP, director of client services, responsible for running the firm’s account services department.
DAS buys two international agencies
November 15, 2010
9:25 pm
It’s been a busy few weeks for the Adelphi unit of Omnicom’s Diversified Agency Services (DAS) as the sub-holding company gobbled up two international agencies.
PDI acquires digital shop Group DCA
November 15, 2010
9:20 pm
Contract sales giant PDI acquired digital agency Group DCA, seeking to bolster its non-personal promotion capabilities.
All Global, a Kantar-owned provider of healthcare panel data, has launched a service designed to offer, within 24 hours, analyzed responses to breaking drug news.
Electronic health records (EHRs) are poised to get a boost from the federal government’s “meaningful use” incentive program next year, begging the question: can these tools increase engagement between physician and patient?
MedImmune flu effort has Facebook page, soccer great
MedImmune, together with Women’s Professional Soccer and the American Youth Soccer Organization, launched an online campaign promoting flu immunization featuring soccer great Brandi Chastain.
Social networks are a “Wild West” of medical misinformation, a study has found. More than one in four comments on Facebook diabetes communities is promotional in nature, generally for unapproved products, Harvard and Brigham and Women’s Hospital researchers said.
FDA to target CEOs in off-label suits
November 15, 2010
8:22 pm
FDA’s chief litigator said he is focusing on corporate chief executives for personal prosecution in cases of flagrant off-label product promotions.
Agency’s top side not happy with slow change
November 15, 2010
7:58 pm
FDA commissioner Margaret Hamburg and principal deputy commissioner Joshua Sharfstein say they are concerned by how long it takes to make changes in the agency.