Out of 240 branded pharma websites, only about a fifth have any African American imagery on their pages, and bilingual sections of pharma sites are often missing important elements, a study of the drug industry’s online multicultural outreach efforts found.
Scott Weintraub: Chief Marketing Officer, Principal, HRM—Healthcare Regional Marketing
Stephen Smith has helped build some remarkable businesses in the digital-medical space—starting with MedScape—with the wits of a tinkerer, not the smarm of a salesman.
News on Everyday Health, HealthPrize Technologies, Boston Scientific, BBK Worldwide and PatientsLikeMe
We are planning to host at least three more virtual events in 2012
Consumers are concerned about online privacy, but marketers tracking their surfing habits or mining their emails is the least of their worries
It is counterintuitive to place a burden on information that adds value to public health and safety
David Kramer, who co-founded the agency now known as Digitas Health in 1988, announced that he will leave the company at year’s end.
The logistical costs of face-to-face advisory board meetings don’t help manufacturers or thought leaders
Pharma DTC ad spend rose 4% through July 2011, vs. YTD July 2010, according to SDI, with magazine buys up 18%. Why is print up?
