Print Issue: February 01, 2013

Trial employing crowd input gets FDA nod
Trial employing crowd input gets FDA nod
Marc Iskowitz
February 1, 2013
5:00 am

What’s been called the first clinical study protocol developed using crowdsourcing methods received the FDA’s imprimatur.

Organizational Change: Digital DNA
Organizational Change: Digital DNA
James Chase
February 1, 2013
5:00 am

James Chase looks at how pharma companies are restructuring their organizations—and refocusing their psyches—for a more productive digital push

Therapeutic Focus 2013: Rare Diseases
Therapeutic Focus 2013: Rare Diseases
February 1, 2013
5:00 am

Companies are looking carefully at the rare disease area now. But there’s a steep curve, as firms in this burgeoning space face a host of unique challenges

Merck finds “dual modality” clarifies DTC risks
Merck finds “dual modality” clarifies DTC risks
Matthew Arnold
February 1, 2013
5:00 am

Research by Merck bolsters the case for “dual modality” audio/video risk statements

The new killer app: Humans
The new killer app: Humans
James Chase
February 1, 2013
5:00 am

Pharma’s “digital adoption” conversation has almost always focused on new technologies, new channels, new audiences and new skills. But that’s changing fast.

Analytics: Social insight
Analytics: Social insight
Kevin McCaffrey
February 1, 2013
5:00 am

How we find data online is taking a back seat to how we decipher that data, and use it to provide actionable insight. Kevin McCaffrey reports

Managed Markets: A PBM Calls the Plays
Managed Markets: A PBM Calls the Plays
Everett Neville
February 1, 2013
5:00 am

Managed care and PBMs are calling the shots on coverage. Before you decide on marketing and pricing, know what matters to them. Seven moves to enhance patient access

Digital Media briefs: February 2013
Digital Media briefs: February 2013
Matthew Arnold
February 1, 2013
5:00 am

News on Psychiatric Times, Manhattan Research and Pew Research Center

Companies at a glance
Companies at a glance
February 1, 2013
5:00 am

Flashpoint Medica158 West 29th Street,New York, NY 10001Phone: 917-472-2321Email: [email protected]: www.flashpointmedica.com Frontline Medical ­Communications7 Century Drive, Suite 302,Parsippany, NJ 07054Phone: 973-206-3434Fax: 973-206-9378Email: [email protected]: www.frontlinemedcom.com and www.frontlinerates.com (launching Q1 2013) ghg114 Fifth Avenue,New York, NY 10011Phone: 212-886-3000Fax: 212-886-3097Email: [email protected]: www.ghgroup.comNew Business Contact: Lynn O’Connor Vos, CEO HCB Health701 Brazos, Suite 1100, Austin, TX 78701Phone: 512-320-8511Fax: 512-320-8990Email:…

Overview: A new era of partnerships
Overview: A new era of partnerships
James Chase
February 1, 2013
5:00 am

Digital has changed everything—from the way we think and behave to the products that clients expect from pharma. James Chase on the ground rules for thriving in what is now a service industry

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