February 01, 2013 - MM+M - Medical Marketing and Media

Print Issue: February 01, 2013

The Oncologist
The Oncologist
February 1, 2013
5:00 am

IG Oncologist Company Profile Published by AlphaMed Press, The Oncologist® is the premier independent oncology journal at the intersection of research and clinical practice. The Oncologist is designed specifically for the busy practitioner, focusing on medical and practice issues for physicians entrusted with cancer patient care. The Journal’s peer-accepted articles impact the practice of oncology…

Does creative still matter? Only if brands still do
Does creative still matter? Only if brands still do
Jay Carter
February 1, 2013
5:00 am

The pharmacist in me shudders at the price my family pays for water. But brands matter. So I buy Aquafina

Can Big Data justify big budgets?
Can Big Data justify big budgets?
Kevin McCaffrey
February 1, 2013
5:00 am

Big Data holds promise for helping pharma boost efficiencies, but the business case for new analytic techniques, in many cases, is still being written. How do you justify budgeting for data-management technologies?

MPR
MPR
February 1, 2013
5:00 am

IG MPR  Company Profile MPR‘s mission is to develop integrated, multiplatform marketing communication programs for pharmaceutical companies by leveraging the MPR brand’s 28-year history of providing concise, up-to-date drug information to over 650,000 clinicians. MPR delivers point-of-care messages to the health-care professional’s preferred media: web, mobile, and print. Every program delivered includes comprehensive metrics to…

Use jail to fight fraud: FDA lawyer
Use jail to fight fraud: FDA lawyer
February 1, 2013
5:00 am

FDA deputy chief counsel for litigation Eric Blumberg told a December conference that “Money is clearly not doing the job…We need to employ a ‘bigger hammer,’ to send people to jail.”

Professional Media briefs: February 2013
Professional Media briefs: February 2013
Deborah Weinstein
February 1, 2013
5:00 am

News on Time Inc., WIley and Wolters Kluwer Health

mms, inc. (Medical Marketing Service)
mms, inc. (Medical Marketing Service)
February 1, 2013
5:00 am

IG mms Company Profile Why is email the fastest growing marketing ­method to reach Healthcare Professionals? Healthcare Professionals actively search for information on the internet Email yields a higher return on investment than other direct marketing mediums Healthcare Professionals actually want to be reached via email mms is dedicated to maximizing the power of email…

FDA chief cites the need for more collaboration
FDA chief cites the need for more collaboration
February 1, 2013
5:00 am

FDA commissioner Margaret Hamburg says that if academia, industry, government scientists and regulators could come together more in pre-competitive collaboration it could get more done

Athenahealth acquires mobile health firm Epocrates
Athenahealth acquires mobile health firm Epocrates
Deborah Weinstein
February 1, 2013
5:00 am

Cloud-based electronic health-record and practice-management provider Athenahealth is buying mobile health firm Epocrates for $293 million in cash

MedTera
MedTera
February 1, 2013
5:00 am

IG MedTera Company Profile When it comes to innovation and the marketing mix, some say the healthcare industry lags behind. As a healthcare marketing solutions provider, MedTera works feverishly to keep our finger on the pulse of innovation and creative solutions. MedTera understands that innovation isn’t spurred solely from looking inward in healthcare. We look…

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