Print Issue: February 01, 2013

Meeting coverage en Español? Si!
Meeting coverage en Español? Si!
Marc Iskowitz
February 1, 2013
5:00 am

MDLinx owner M3 Group is partnering with Argentine online physician network Medcenter on a content-sharing deal that will expand the former’s in-language reach

Interactive Companies
Interactive Companies
February 1, 2013
5:00 am

A showcase of select interactive marketing and media companies

Private View: Pictures that tell a story
Private View: Pictures that tell a story
February 1, 2013
5:00 am

Audrey Fleisher, VP, Group Creative Director at Digitas Health

Pfizer, Humedica ink real-world data pact
Pfizer, Humedica ink real-world data pact
Marc Iskowitz
February 1, 2013
5:00 am

Pfizer and clinical data outfit Humedica jointly announced their intent to collaborate on studies examining the effectiveness of treatments.

Professional Marketing briefs: February 2013
Professional Marketing briefs: February 2013
Deborah Weinstein
February 1, 2013
5:00 am

News on IMS Health, Televox, the American Academy of Nurse Practitioners and the American College of Nurse Practitioners

Think Tank: On the digital curve
Think Tank: On the digital curve
February 1, 2013
5:00 am

With digital growing at an ever-faster pace, how can pharma keep up in 2013? Five experts offer some insight on
the gains that have been made—and the hurdles the industry still faces

Headliner: Millennium marketer sprints ahead
Headliner: Millennium marketer sprints ahead
Matthew Arnold
February 1, 2013
5:00 am

Ryan Cohlhepp—Senior Director, Head of US Marketing, Millennium: The Takeda Oncology Company

Vantage Point: Should suppliers be partners?
Vantage Point: Should suppliers be partners?
Harris Kaplan
February 1, 2013
5:00 am

A foundational premise of agency-of-record and preferred-provider relationships has a fatal flaw

Warfarin-replacement market prepares itself for Eliquis
Warfarin-replacement market prepares itself for Eliquis
Deborah Weinstein
February 1, 2013
5:00 am

The warfarin-replacement market has been bracing for the entry of Eliquis since well before the drug won FDA approval in December

Healthcare Professionals: The iPad and other drugs
Healthcare Professionals: The iPad and other drugs
James Chase
February 1, 2013
5:00 am

It’s no surprise: doctors like their iPads. They really, really like them. But what kind of apps get their ­attention, and which leave them cold? James Chase on the sweet spots for reps looking to reach physicians on tablets

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