Print Issue: February 01, 2019

Health marketing’s data debut
Health marketing’s data debut
Alison Kanski
February 5, 2019
6:00 am

Whether it’s mining analytics to reinvent the rep visit or tapping machine learning to exploit its reams of patient and physician data, the healthcare industry is making up for lost time.

How pharma is tightening up data privacy and security
How pharma is tightening up data privacy and security
Larry Dobrow
February 5, 2019
6:00 am

Data disasters in and around the world of healthcare have awakened patients to the perils of the too-much-information age. The industry has taken notice, and not a moment too soon.

Infographic | Health execs value customer data
Infographic | Health execs value customer data
MMM Staff
February 5, 2019
6:00 am

The healthcare world has awakened to the importance of customer data.

Latest MAHF inductees look back on careers well spent
Latest MAHF inductees look back on careers well spent
Larry Dobrow
February 4, 2019
6:00 am

The Medical Advertising Hall of Fame welcomes its first all-women class with Carol DiSanto and Charlene Prounis.

Medical pros need their own Netflix
Medical pros need their own Netflix
Brian Conyer
February 1, 2019
6:00 am

Brian Conyer is cofounder and CEO of Giblib.

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