Health marketing’s data debut
Whether it’s mining analytics to reinvent the rep visit or tapping machine learning to exploit its reams of patient and physician data, the healthcare industry is making up for lost time.
Print Issue: February 01, 2019
How pharma is tightening up data privacy and security
Data disasters in and around the world of healthcare have awakened patients to the perils of the too-much-information age. The industry has taken notice, and not a moment too soon.
Infographic | Health execs value customer data
The healthcare world has awakened to the importance of customer data.
Latest MAHF inductees look back on careers well spent
The Medical Advertising Hall of Fame welcomes its first all-women class with Carol DiSanto and Charlene Prounis.
