Print Issue: February 01, 2020

Privacy panic: Are medical marketers doing enough to protect patients’ health data?
Privacy panic: Are medical marketers doing enough to protect patients’ health data?
Sarah Mahoney
February 4, 2020
5:00 am

While big tech’s promise to analyze America’s health data has tantalized and terrorized medical marketers, recent developments have pushed many players into a privacy panic.

Trading data privacy for healthy habits
Trading data privacy for healthy habits
Steve Madden
February 3, 2020
5:00 am

With apps that facilitate new year’s resolutions come a host of data and privacy trade-offs.

Snoozing and losing: Pharma must engage Hispanic patients now
Snoozing and losing: Pharma must engage Hispanic patients now
Beatriz Mallory
January 15, 2020
5:00 am

Beatriz Mallory is SVP, managing director at SensisHealth.

Inside Montel Williams’ journey from long-undiagnosed patient to MS activist
Inside Montel Williams’ journey from long-undiagnosed patient to MS activist
Larry Dobrow
January 13, 2020
5:00 am

Williams endured pain in his lower extremities and temporary blindness in one eye as doctor after doctor failed to diagnose him with relapsing-remitting multiple sclerosis.

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