January 01, 2007 - MM&M - Medical Marketing and Media

Print Issue: January 01, 2007

Agency pledges focus on post-market safety info

The FDA says drug safety improvements at the agency will focus on the quality of post-market safety information received, new analytical tools and approaches for evaluating this information, and effective public communication about emerging risks—according to a speech by deputy commissioner for medical and scientific affairs Scott Gottlieb.

Exploring alternate media avenues

Outdoor and place-based advertising are increasingly employed to market prescription drugs. When and how should marketers use out-of-home advertising to promote Rx brands, and what kind of ROI should they expect?

PR View by Mark Senak

If you’re living under a rock, you may have missed the explosion in new media dramatically impacting mass communications. We’re talking about blogs, video downloading, vlogs, podcasts and the like.

Survey: Local TV, newspapers still rule

A survey of consumer media habits suggests that local newspapers and TV news still rule the roost, though consumers are increasingly turning to blogs and other new media for information, and companies utilize these channels poorly.