January 01, 2007 - MM&M - Medical Marketing and Media

Print Issue: January 01, 2007

Web Watch

Happy New Year! 2007 is already shaping up to be a year of accelerated change in the healthcare industry. This may be the first year on record where there will be fewer pharmaceutical sales reps than the previous year.

Antidote

A few years ago I was researching an article about Pfizer’s new drug therapies, and I had the privilege of meeting with their top lab scientists in Groton, CT.

Science and other miracles

I really like Merck. There, I’ve said it. I’m probably not the only one who feels this way. The trouble is, I’m not too sure why I have such a good perception, and even less sure of when it began.