January 01, 2015 - MM&M - Medical Marketing and Media

Print Issue: January 01, 2015

Communication Shakedown

Communication Shakedown

Long the only game in town, health insurers—many have observed—never mastered the art of customer service. But with a host of tech- and service-savvy upstarts making plays for “their” customers, the rules have changed. Sarah Mahoney examines how the new breed of insurers—who mix high tech with high touch—are trying to outflank the establishment

Private View: Norm Alger

Private View: Norm Alger

“Here are some examples of some elegant initiatives from some very smart people to put a substantial stake in the ground toward these rather monumental global [health] efforts.”

Point-of-Care Marketing (January 2015)

Click on the company name to read their profile, a list of available services and contact information ContextMedia:Health ContextMedia:Health Click here to see a PDF of this page ContextMedia:Health focuses on engineering high levels of patient engagement through technological innovation at the point of care. They own and operate an array of digital healthcare networks,…