At any well-run business meeting, a smartphone is not only disruptive but also signals that its user is less than fully engaged with the business at hand
Read the complete January 2015 Digital Edition
January 1, 2015
12:00 pm
Click the above link to access the complete Digital Edition of the January 2015 issue of MM&M, with all text, charts and pictures.
One issue lurking for marketers is the potential elimination of the tax exemption for advertising
Private View: Norm Alger
January 1, 2015
12:00 pm
“Here are some examples of some elegant initiatives from some very smart people to put a substantial stake in the ground toward these rather monumental global [health] efforts.”
In theory, healthcare marketers love the idea of beacons. In practice? Well, nobody’s sure whether patients and physicians will be wowed by their utility or turned off by their invasiveness. Barbara Peck offers a Beacons 101 primer
Change within a set-in-its-ways industry can be scary—that is, unless you’ve got the will and bravado to tackle it head-on. Here are the 40 inventors, strategists, advocates and wonks who are challenging, disrupting and otherwise transforming the healthcare business.
Merck’s IMPROVE-IT trial hits big, supports wider Zetia use
November 17, 2014
8:00 pm
Merck said in November that a long-running clinical trial finally demonstrated the impact of its Zetia cholesterol-lowering treatment on cardiovascular outcomes.