Data scientists are a new kind of insight and analytics professional showing up in the biopharma ranks.
Read more to learn what Startup Health’s Unity Stoakes and UCB’s Greg Cohen, and others have to say about the latest trends for 2017.
The internet strongly agrees there’s an artificial intelligence revolution going on, and it’s come to pharma marketing.
The first step is to seek leadership support, she says.
This month we will debut a restyled MM&M logo on our website, in a mobile-friendly, redesigned email newsletter, and on the cover of our magazine.
Boehringer Ingelheim and Eli Lilly have to position their third-in-class diabetes medication Jardiance as a heart drug.
There’s a reason pharma lags on the programmatic adoption curve: It’s a heavily regulated industry, and there are concerns around privacy.
Peter Pitts calls for Trump to eliminate the Independent Payment Advisory Board and direct the FDA to issue guidance on off-label communications.
Here are six campaigns that connect with the patient on a personal level.
We should make off-label research publicly available in a non-promotional format to both healthcare professionals and patients.
MM+M is proud to announce the fourth annual Pinnacle Awards program, which celebrates the medical marketing industry’s most venerable marketers, strategists and creators.
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