Squint Metrics was chosen as the firm’s name as it reflects the company’s focus on data-generation and communication via its proprietary software and outcomes platforms.
Silverlight’s strategy is to focus on “contender” brands — those that aren’t number one or two in their competitive set — and operate as shrewdly and frugally as possible.
The launch of WPP Health & Wellness has promoted cross-pollination within WPP that is more congenial and effective than before, says EVP and managing director June Carnegie.
After three years of mapping out how its independent collective of agencies would operate vis-à-vis one another, the company unified under a single P&L in 2016.
SSW spent most of the year tending to a trove of AOR assignments from 2015 and developing new tools and capabilities to inform and drive client business.
The agency vows to go beyond the deep insights promised by competitors to deliver scientific, strategic, and creative services that are “anything but typical.”