June 01, 2015 - MM&M - Medical Marketing and Media

Print Issue: June 01, 2015

At Work With . . . Susan Dorfman

Q: What was your biggest break? After graduation I was very interested in pursuing a career in advertising as a copywriter. However, to get a job in advertising back then you had to take a typing test, which, sadly, I failed. So instead of launching my career in advertising (trafficking), I got my break working…

Upward Move: Manny Hernandez

Manny Hernandez has a simple reason for working in the healthcare industry: its ability to influence people’s lives for the better. “Healthcare is where some of the toughest and most meaningful challenges lie for the future,” he explains. “You can impact millions of lives in healthcare.” And for nearly eight years that’s what he’s been…

MM&M Awards 2015 Judging Panel

The submissions to the MM&M Awards are closed and the fun—and the hours of work—have begun for our judges. As is the case every year, the 2015 panel is a group of esteemed leaders, thinkers and experts who represent a wide range of disciplines within pharma, biotech, devices and diagnostics, agencies and media companies. Their efforts will determine which agencies take home the gold on October 1 in New York City

Payer Pressure: Value-Able?

Pharma companies have long struggled to pen compelling value stories for their products. Could they learn a thing or two from the case Keryx Pharmaceuticals built for its renal drug Auryxia? James Chase reports

Managed Markets: Medicare Marketing Confidential

The Medicare enrollment period that just concluded differed in one major way from those of years past: Marketers found, both to their delight and chagrin, that the pool of Medicare eligibles now includes many individuals perfectly comfortable with digital communications. Tom Reid shares a few thoughts on what marketers have learned—or, in some cases, should’ve learned