June 01, 2017 - MM&M - Medical Marketing and Media

Print Issue: June 01, 2017

McCann

Pharma must radically rethink its engagement with doctors

Amidst the massive technological and social changes upending the societal status quo, the culture of doctors around the globe is also in flux. Technology must be humanized to advance care. McCann Health’s “Truth About Doctors” study uncovers what this means for pharma marketers and how the industry can help doctors future-proof their profession.