Market research must transform itself or run the risk of becoming obsolete. Marc Iskowitz teams with the PMRG and TGaS Advisors to review the cold hard facts
James Chase asked 16 of last year’s judges about how entrants can improve their chances of winning an MM&M Award
MSLGroup Americas named Unilever’s Janelle Dixon SVP director of insights creation and measurement.
This first-to-market drug’s campaign asks consumers why they want to increase their chances of being cured.
Manufacurer and agency hires and promotions
Marsha Braverman, Exec. Dir. of Marketing & Communications, Drexel Univ. College of Medicine
Chris Guiffre, SVP and Chief Business Officer, Cerulean Pharmaceuticals
Consumer work that creatively breaks the healthcare barriers and, most importantly, drives customers to act
What happens when a celebrity goes off message, gets a DUI or is photographed eating a hamburger?
Congressional inaction could lead to a huge new products-review backlog, according to FDA Matters editor Steven Grossman.
MM+M is proud to announce the fourth annual Pinnacle Awards program, which celebrates the medical marketing industry’s most venerable marketers, strategists and creators.
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