March 01, 2015 - MM&M - Medical Marketing and Media

Print Issue: March 01, 2015

Skill Sets: Cello Health Insight

Skill Sets: Cello Health Insight

A monthly showcase of companies offering expertise, experience and services within specific areas of the industry. In this edition: multichannel marketing

MAHF 2015: An Evening of Icons

MAHF 2015: An Evening of Icons

The industry celebrated its most precious asset—its people—at The Pierre in New York City on February 3 with a dinner honoring the two most recent inductees to the Medical Advertising Hall of Fame and the 2015 “Future Famers”

Upward Move: Christine Petersen

Upward Move: Christine Petersen

Christine PetersenChief consumer and marketing officer, Treato The social media health company Treato named Christine Petersen chief consumer and chief marketing officer this past January. She spent her first week in Or Yehuda, near Tel Aviv, the firm’s headquarters. She says that one of the biggest takeaways during her first trip to Treato HQ (and…

At Work With . . . Dave Mihalovic

At Work With: Dave Mihalovic

Dave Mihalovic EVP, experience and innovation, Evoke Health Q: What was your biggest break? My most valuable break dates back to the early dot-com days. To make a long story short, Richard Branson signed my friends and me to release a product, which led to instant credibility and recognition.  Q: What’s the best or worst…