Print Issue: May 01, 2018

Read the May 2018 Digital Edition
Read the May 2018 Digital Edition
May 16, 2018
3:22 pm

Read the May 2018 issue in its entirety.

Marketers share how they use ad safety tech to help pharma clients feel comfortable
Marketers share how they use ad safety tech to help pharma clients feel comfortable
May 4, 2018
7:00 pm

Marketers discuss the role of ad safety tech in helping pharma clients feel comfortable with ads in non-endemic media.

How pharma and healthcare shifted strategies post-blockbuster drug success
How pharma and healthcare shifted strategies post-blockbuster drug success
Mike Collins, Remedy Health Media
May 4, 2018
6:00 pm

Remedy Health Media’s Mike Collins discusses ways pharma and healthcare companies have shifted their strategies in the years after the success of blockbuster drugs.

Drugs’ value to patients eclipsed by price tags
Drugs’ value to patients eclipsed by price tags
Sander Flaum, Flaum Navigators
May 4, 2018
5:00 pm

Like other sectors, pharma is experiencing upheavals no one predicted, and as a result, drugs are being reviled for their price tags, rather than praised for their value.

6 campaigns using real patients as advocates for orphan drugs
6 campaigns using real patients as advocates for orphan drugs
Dawn Hastings, Dudnyk
May 3, 2018
11:00 am

Dawn Hastings, associate creative director, Dudnyk, says using patients in campaigns for orphan drugs makes a brand’s audience feel obligated to act.

Health brands need to consider the human side of patients, HCPs, and stakeholders
Health brands need to consider the human side of patients, HCPs, and stakeholders
Croom Lawrence and Kent Groves, Merkle Health
May 3, 2018
11:00 am

Croom Lawrence and Kent Groves of Merkle Health explain being human.

Infographic | A closer look at co-pay coupons and programs
Infographic | A closer look at co-pay coupons and programs
MMM Staff
May 2, 2018
6:00 pm

Intriguing data on the economics and impact of co-pay coupons and programs

Rbb Communications’ Srikant Ramaswami on yoga, ‘think time,’ and his mentors
Rbb Communications’ Srikant Ramaswami on yoga, ‘think time,’ and his mentors
May 2, 2018
5:00 pm

Rbb Communications’ EVP of global and emerging markets, healthcare Srikant Ramaswami discusses how he keeps sane with his busy schedule and what inspires him.

Top 40 Healthcare Transformers of 2018
Top 40 Healthcare Transformers of 2018
May 1, 2018
12:00 pm

Here are the 40 upstarts and veterans who are transforming the healthcare industry.

Data-driven. Obsessive. A little pushy. Meet this year’s Top 40 Healthcare Transformers
Data-driven. Obsessive. A little pushy. Meet this year’s Top 40 Healthcare Transformers
Marc Iskowitz
May 1, 2018
12:00 pm

Those on the vanguard of transformation include a number of upstarts and veteran gurus taking on historic challenges plaguing health data.

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