November 01, 2015 - MM&M - Medical Marketing and Media

Print Issue: November 01, 2015

Leadership Exchange: Transforming Patient Advocacy

It’s an entirely different day for patient advocacy, yet we’ve only scratched the surface. Advocates and their pharma counterparts discuss what’s standing in the way of deeper collaboration. Marc Iskowitz chairs a lively debate

Reel Marketing: Choose Your Own Adventure

To date, pharma marketers have viewed interactive video as more or less a curio—a tactic best assigned to next year’s to-do list. But in doing so, they’re missing a huge opportunity to connect in ways that more linear forms of advertising can’t match. By way of IKEA and Coldplay, Mitch Apley explains

Engaging HCPs: Beer or Tacos?

As pharma marketers continue on their age-old quest to engage physicians, the either/or choice between reps and digital tactics has largely gone away in favor of programs that incorporate both. At the same time, certain segments of the business are still finding their way in the brave new digital world. Larry Dobrow surveys the scene