It’s an entirely different day for patient advocacy, yet we’ve only scratched the surface. Advocates and their pharma counterparts discuss what’s standing in the way of deeper collaboration. Marc Iskowitz chairs a lively debate
To date, pharma marketers have viewed interactive video as more or less a curio—a tactic best assigned to next year’s to-do list. But in doing so, they’re missing a huge opportunity to connect in ways that more linear forms of advertising can’t match. By way of IKEA and Coldplay, Mitch Apley explains
As pharma marketers continue on their age-old quest to engage physicians, the either/or choice between reps and digital tactics has largely gone away in favor of programs that incorporate both. At the same time, certain segments of the business are still finding their way in the brave new digital world. Larry Dobrow surveys the scene
Programmatic buying has started to take over the placement of digital ads, to the tune of $15 billion in 2015 sales. Is pharma in the process of following suit or will concerns about privacy and fraud dampen industry enthusiasm? Barbara Peck assesses the pros and cons
Headliner: Spark CCO maps gene therapy vision
October 23, 2015
11:00 am
“Gene therapy is a collection of small details. It’s not a secret sauce.”