October 02, 2015 - MM&M - Medical Marketing and Media

Print Issue: October 02, 2015

2015 Judges

Choosing the best of the best is never easy. It is a challenging task. Our panel of more than 100 of the industry’s top thinkers, opinion makers and creatives used their vast expertise and tried-and-true insight to score the hundreds of entries for the MM&M Awards 2015. Please see the attached pdf (below) to see this year’s roster.

Industry Marketer of the Year: 2015

Marketing executives who have excelled in their roles for any healthcare organization (pharma, ­biotech, devices, diagnostics, medical group, payer, association, supplier, etc.). //Sponsored by Everyday Health

Best Medical Digital Initiative for Consumers: 2015

Any digital initiatives or apps aimed at consumers, offering information, tools, education or promotion relating to diagnosis, treatment or management of medical conditions and ailments. Includes apps, tracking tools, surveys, CRM programs, online video, mobile-texting, video games, contests, etc. //Sponsored by Ogilvy CommonHealth Worldwide

Best Product Launch: 2015

A marketing or communications campaign to promote a prescription or over-the-counter drug or medical product launched between January 1, 2014, and April 24, 2015. //Sponsored by Dudnyk

Best Use of Social Media: 2015

Any digital initiative targeting either consumers/patients, healthcare professionals or other stakeholders using social-media channels that demonstrates a community building aspect and best use of platforms.