An integrated marketing, communications or awareness campaign executed across two or more channels on behalf of a healthcare client. Marketing spend less than $2.5 million during the eligibility period.
Any advertisement/campaign, website (agency.com), video or other communications channel an agency uses to market its own brand, culture and capabilities. //Sponsored by tealbook
Any healthcare marketing, awareness or educational campaign that targets specific ethnic or religious audiences, using any combination of channels. Judges will look for an in-depth understanding of the target market in both the strategy and execution. //Sponsored by Univision Communications
Any philanthropic advertisement/campaign, website (corporation.com), video or other communications channel to promote a nonprofit organization or raise awareness of a specific cause, for which the agency received no payment. //Sponsored by ICC, an FCB Health Company
Marketing initiatives that individually target consumers, healthcare professionals or any other stakeholder audience, with the objective of inducing a response or specific action.