Tapping a diverse group of new parents helped breastfeeding product company Medela connect with and provide support for millennial moms and their families.
Judges praised Wunderman Health and GSK for their agility in reacting to dynamic information and creating segment-specific messaging for nasal spray allergy treatment Flonase.
GlaxoSmithKline’s campaign goal was to educate grandparents (particularly first-time grandparents) and parents about the serious nature of whooping cough.
Best Branded Website for Healthcare Professionals of 2016