Medscape’s reach is ever-expanding and impressive.
Last year’s innovations include client company microsites, which leverage ReachMD’s features and expand its content and marketing base.
A revenue increase of 60% to more than $85 million last year pushed Area 23 into the large agency category.
Last year Intouch Solutions won 43 accounts (24 of which were from existing clients) and more than 35 awards.
“Lisa’s work for City of Hope is impressive,” said one judge.
One colleague described Lisa Yañez as “a big thinker who actually gets things done.”
The expertise of the relaunch team spanned sales, marketing, medical, and marketing research.
“Clients need problem solvers across all areas of health, innovation, and communications,” explained an agency representative.
“The strategy was ideal for delivering the necessary product training,” said one judge.
Outstanding results included more than 1.2 million social media impressions.
MM+M is proud to announce the fourth annual Pinnacle Awards program, which celebrates the medical marketing industry’s most venerable marketers, strategists and creators.
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