In response to seismic forces that are buffeting the US medical marketplace, most pharma companies are phasing in new commercial models that, among other things, revamp how sales forces are deployed.
It was lunchtime on day two of ExL’s pharma public relations conference at Pfizer headquarters, and the host, Pfizer PR chief Ray Kerins, took the podium to vent some steam with his fellow flacks.
Consumer Marketing briefs
August 16, 2010
9:04 pm
Featuring news about the American Cancer Society Cancer Action Network, Takeda, GlaxoSmithKline, the Amgen Foundation and Ashoka’s Changemakers
Digital Media briefs
August 16, 2010
8:41 pm
Featuring news about WebMD, Spina Bifida, VitaPath Genetics and Elsevier’s Skin & Allergy News Digital Network
With increasing FDA regulations on DTC advertising, in-flight campaign optimization remains a challenge for pharma marketers who must take corrective action when a campaign does not perform to expectations.
Med Ed Report briefs
August 16, 2010
8:19 pm
Featuring news about Genentech, Harvard Medical School, University of Minnesota, KnowledgePoint360 and the National Commission for Certification of CME Professionals
Professional Marketing briefs
August 16, 2010
7:26 pm
Featuring news about Eli Lilly; Challenger, Gray and Christmas; and SmithKline Beecham
Professional Media briefs
August 16, 2010
7:01 pm
Featuring news about Elsevier, Wolters Kluwer Health and GlaxoSmithKline
Agency Business briefs
August 16, 2010
6:43 pm
Featuring news about Ignite Health, Tonic Life Communication, Spectrum, Interpublic and Delaney Lund Knox Warren