That’s why the Coalition for Healthcare Communication is focused on creating self-regulatory guidelines.
What’s holding back value-based pricing deals from moving beyond the pilot phase?
They are using social media campaigns, apprentice programs, and hands-on internships to recruit young, innovative talent right out of school.
O’Connor Vos has served as CEO of the WPP Health & Wellness agency since 1994.
As the influence of patient communities and advocacy groups grows, how can marketers work these organizations to achieve brand objectives?
If scientific storytelling alone can impact health outcomes, then how can we apply that knowledge in practice?
The CEO of Huntsworth’s biggest and fastest-growing unit Huntsworth Health, which includes Nitrogen and Tonic Life, has departed after eight years.
David Musselman and Lynn Gerber are now leading sales for the company’s primary care and specialty products.
More than other patient groups, they want a deeper, ongoing relationship with caregivers.
While multiple sclerosis can take a marked toll on patients and families, the message of optimism in these ads has never been more profound.
MM+M is proud to announce the fourth annual Pinnacle Awards program, which celebrates the medical marketing industry’s most venerable marketers, strategists and creators.
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