Private View—October 2014

Haymarket Media

September 23, 2014

3:08 pm

#OneGoodReason

Company: CVS; Agencies: BBDO, Edelman, Matter, Mindshore, Siegel & Gale, The Marketing Arm

#FOGO

Company: Pfizer; Agency: Huge

#LikeaGirl

Company: Always; Agency: Leo Burnett’s Chicago, London and Toronto offices

Our Promise

Company: Johnson & Johnson’s Baby Products; Agency: RF|Binder & Light of Day Productions

Long Live Life

Company: Novartis; Agency: Ruder Finn

Cancer Tweets

Company: Colombian League Against Cancer; Agency: Leo Burnett Colombia

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Living brands: How to build brands in the age of omnichannel

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The new brand.com experience

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Shifting market trends are transforming how pharma marketers find, target and engage with patients and providers

The Healthcare Marketers Trend Survey shows that, as far as channel usage goes, more growth occurred in newer tactics like non-linear video and streaming audio than in some of the more traditional ones.

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A Big C Shift: Rebranding cancer to reflect advances in oncology

Pivoting people’s perception of the disease to match the realities of treatment.

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Quick Links

Private View—October 2014

#OneGoodReason

#FOGO

#LikeaGirl

Our Promise

Long Live Life

Cancer Tweets

MM+M Pinnacle Awards 2024

From Our Partners

Partner Content

Living brands: How to build brands in the age of omnichannel

Partner Content

The new brand.com experience

Partner Content

Shifting market trends are transforming how pharma marketers find, target and engage with patients and providers

Partner Content

A Big C Shift: Rebranding cancer to reflect advances in oncology

Private View—October 2014

#OneGoodReason

#FOGO

#LikeaGirl

Our Promise

Long Live Life

Cancer Tweets

Slideshow

#OneGoodReason

#FOGO

#LikeaGirl

Our Promise

Long Live Life

Cancer Tweets

MM+M Pinnacle Awards 2024

From Our Partners

Partner Content

Living brands: How to build brands in the age of omnichannel

Partner Content

The new brand.com experience

Partner Content

Shifting market trends are transforming how pharma marketers find, target and engage with patients and providers

Partner Content

A Big C Shift: Rebranding cancer to reflect advances in oncology