In a survey of non-MD health professionals by health communications agency HealthEd Group, 55% said they rely primarily on paper-based communications when talking with patients.
The reason they gave was straightforward: 61% said they didn’t pull out laptops and smartphones during appointments because educational technology was too expensive.
Some patients not only prefer handouts, but educators said it’s far easier to customize an info pack when it’s printed out.
Moreover, older patients and others don’t always have access to technology, and this was seen as a barrier to using technology effectively
From the September 01, 2012 Issue of MM+M - Medical Marketing and Media
