The biotech focused on novel antibody therapies will now be called Spyre Therapeutics, as part of a rebrand to expand its inflammatory bowel disease pipeline.
Populus Media rebrands to Populus Health Technologies, unveils HCP Reach
The rebranding also features the debut of a new corporate website as well as the launch of HCP Reach, a physician-facing virtual care channel that enables brands to better reach physicians.
AmerisourceBergen no more: Company changes name to Cencora
As part of the effort, Omnicom Health Group is debuting a new logo and design element as well as prioritizing a brand narrative that “clarifies the complexity of the network’s portfolio” for clients and employees alike.
PerkinElmer’s life science and diagnostics spinoff rebrands as Revvity
As it relates to the existing brand architecture, Revvity said its BioLegend, Euroimmun, Tulip Diagnostics and ViaCord franchises will retain their respective names as unique product lines.
Targovax to rebrand as Circio, staking out position in emerging circRNA field