Five things for pharma marketers to know: Friday, September 9, 2016

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1. Health insurance company Cigna brought together actors who play doctors in popular TV shows like ER and Grey's Anatomy in a new ad campaign aimed at getting viewers to go to annual health checkups. Created by McCann, the $9 million campaign includes TV and digital, and features actors Alan Alda, Donald Faison, Noah Wyle, Lisa Edelstein, and Patrick Dempsey. (AdAge)

2. Walgreens Boots Alliance said it will sell up to 1,000 stores to receive approval for its $9.4 billion acquisition of Rite Aid. The drugstore chain said it expects the Rite Aid deal to close in the second half of this year. (Reuters)

3. Five senators, including Bernie Sanders (I-VT) and Elizabeth Warren (D-MA), sent a letter to Aetna CEO Mark Bertolini, questioning the insurer's decision to exit health exchanges in 11 of 15 states. The senators argued that the decision was an attempt to force the Justice Department to approve a merger with rival Humana. (Business Insider)

4. Pfizer CEO Ian Read said Democratic presidential candidate Hillary Clinton's plan to lower drug prices would be “very negative” for the innovation of new drugs. Read also said the proposal would lead to a single  payer system during remarks at Wells Fargo's annual healthcare conference. (Reuters)

5. The benefits of statins for the treatment of low-density lipoprotein cholesterol outweigh the harms, a new review found. The daily use of the drug atorvastatin could prevent major cardiovascular events such as heart attack and stroke in 10% of patients with pre-existing heart conditions, the study said. (CNN)

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