Five things for pharma marketers to know: Thursday, August 2, 2018

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Apple is hiring for its on-site employee health clinic, AC Wellness. The company has hired more than 40 employees, including nurses, nutritionists, exercise coaches, and doctors. AC Wellness is focused on Apple employees in Santa Clara County, California. (CNBC)

Genentech's lead Tecentriq scientist, Dan Chen, has resigned to accept a position as chief medical officer at IgM Biosciences. The biotech company focuses on antibodies, an area that Chen worked on during his time at Genentech. (Endpoints)


Novo Nordisk has launched a DTC campaign for Ozempic, its Type 2 diabetes treatment. ISpot.tv estimated that the company spent $950,000 on the 90-second video. Novo Nordisk's diabetes care and obesity business saw a 5% sales drop in Q1. (BioPharma Dive)


A Phase I study on the role of LRRK2 in Parkinson's disease at Denali has met its endpoints. The clinical trial researched the role of DNL201 in the development of Parkinson's disease in an attempt to find the right dose for patients. (Endpoints)


About 20% of content delivered by pharma matches what doctors want, according to ZS Associates. From open medical education hubs and CME town halls, to geofencing technology and peer-to-peer social communities, here's a look at four ways to make content more engaging. (MM&M)

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