PhRMA has released a series of new ads that blame high drug prices on cost increases to insurers and PBMs. The trade group has unleashed the ads in print, radio, digital, and social media in order to express its anger at a new practice from UnitedHealthcare Group and Express Scripts Holding that no longer credits the value of manufacturer’s copay coupons toward patient deductibles. (Biopharma Dive)
Five things for pharma marketers to know: Thursday, March 29, 2018
PhRMA has released a series of new ads that blame high drug prices on cost increases to insurers and PBMs;
Veterans Affairs Secretary Dr. David Shulkin has been fired; UK biotech Redx has suspended a Phase I/II trial of its cancer drug