Five things for pharma marketers to know: Monday, April 24, 2017

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1. QuintilesIMS has partnered with Salesforce to incorporate data about clinical trials and prescription drugs into technology developed by Salesforce. The move is expected to streamline information technology for drugmakers and make it more easily accessible by using a mobile format. (WSJ)

2. The European Union is expected to choose a new location for its European Medicines Agency by mid-June. The EMA will move its headquarters from London in the wake of Britain's decision to exit the E.U. (Reuters)

3. Eight drugmakers, including Celgene, Mylan, and Teva Pharmaceutical Industries, doubled their spending on lobbying in the first three months of 2017. (Kaiser Health News)

4. The city of Rockford, Illinois, filed a lawsuit accusing Mallinckrodt of anti-competitive behavior. The suit was prompted by the costs associated with H.P. Acht, a drug used to treat infantile spasms. (Business Insider)

5. A campaign for a new Trojan condom targets women, who account for less than one-third of purchases. Church & Dwight Company said the campaign is its most ambitious so far. (NYT)

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