March 03, 2006
AstraZeneca moves Crestor professional to Saatchi
AstraZeneca has consolidated the advertising business for Crestor, moving professional advertising for the brand from WPP’s Grey Healthcare Group to Publicis’ Saatchi & Saatchi Healthcare Advertising following a competitive pitch. The New York agency’s consumer advertising sibling, Saatchi & Saatchi Consumer Healthcare, already handles DTC advertising for the drug. New York-based Grey Healthcare Group launched Crestor professionally and handled the brand’s journal advertising for seven years.