Sanofi-Aventis launched its Community Health Partnership (CHP), It’s In Our Hands, in the Memphis area, seeking to link African American residents with local healthcare professionals and health resources in their neighborhoods. Cultural barriers and lack of access to preventive care are key contributing factors to poor health outcomes among African Americans and by providing patients with culturally relevant health information, the program aims to decrease healthcare disparities and encourages individuals to take action toward better health.
From the March 01, 2009 Issue of MM+M - Medical Marketing and Media
