Sanofi-Aventis launched a web TV site, sanofi-aventis.tv, featuring videos ranging from executive interviews to disease information and even a corporate manifesto.
There’s something for everyone – investors, patients, healthcare professionals, reporters and employees. “As part of the company’s overall goal to increase transparency and understanding of its operations inside and outside its walls, sanofi-aventis TV will be a continually updated source of interactive information,” said CEO Chris Viebacher in a statement. “This new means of communication is another example of the transformation process under way within Sanofi-Aventis.”
From the June 01, 2009 Issue of MM+M - Medical Marketing and Media
