Despite a rash of pessimism, HCPs remain engageable. Marketers must utilize open medical education hubs and CME town halls — among other tactics — to make content more engaging.
DTC Report 2018: Will more supersized campaigns follow Opdivo’s and Keytruda’s massive strikes?
More has been written about millennials — and their healthcare habits — than about any other generation. Here, Gen Y marketers explain why most of what you’ve read is wrong.
Recruitment for clinical trials has never been easy. New tools and tactics could change that — assuming the sheer volume of information doesn’t overwhelm trial organizers.
Silverlight’s strategy is to focus on “contender” brands — those that aren’t number one or two in their competitive set — and operate as shrewdly and frugally as possible.