Science

Elena Cant, Takeda

Elena Cant, Takeda

Elena Cant is VP, global head of vaccine commercial, Takeda Vaccine Business Unit of Takeda.

Marketers discuss catalysts for use of behavioral science techniques

Marketers discuss catalysts for use of behavioral science techniques

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Marketers discuss the biggest catalysts for use of behavioral science techniques in marketing.

Why Science Needs a Story

Why Science Needs a Story

If scientific storytelling alone can impact health outcomes, then how can we apply that knowledge in practice?