Tara Powers, VP, creative director, Elevate Healthcare
Ah February, the time of year when love is in the air and matters of the heart are top of mind. In healthcare marketing, pulling at the heartstrings seems to sometimes require flowers, chocolates and shots of patients holding hands walking down the beach with their loved ones. It’s vital that in order to break through the clutter the creative not only be on strategy, but also visually capture the target audience’s collective attention and touch both their hearts and minds to powerfully deliver the strategic message. I think you’re going to love these campaigns.