Jillian Anderson, Group Creative Director, Heartbeat
When consuming marketing, we like to be surprised instead of sold. And that moment, if executed correctly, can be satisfying for both buyer and brand. Who doesn’t love being in on the story or joke? The idea of serving up sneaky messages and visual cues in plain sight isn’t a new one, although it’s a device that’s being perpetually innovated. The following ads from around the globe offer the consumer the aha moment, and they do it in four different ways. Let’s deconstruct this classic construct.