As creatives and marketers, we’d like to think our work is changing the world. But most of the time we’re just coming up with clever ways to sell stuff. There are a few instances, though, when all the pieces come together and you’re able to do more than just promote a product — you’re able to impact the way people see the world. The following are examples of work that did just that. These are campaigns that enlightened, educated and truly inspired people to see the world differently.