6 campaigns that educate and inspire gallery & slideshow- MM+M - Medical Marketing and Media

6 campaigns that educate and inspire

Adan Romero

SVP, executive creative director, Rauxa

BURGER QUEEN Hunt, Gather

This is not necessarily a campaign, but a response to one. Burger King meant to promote a new culinary scholarship program with the tweet, “Women belong in the kitchen.” This didn’t go over well with women and male allies. So, Austin-based agency Hunt, Gather decided to show them how it’s done by reworking the campaign with its own inclusive and empowering twist. The firm launched merchandise with all proceeds going to the Girls Empowerment Network, which runs camps and sells kits to help inspire girls.

HEY GIRLS’: UNSANITARY Adam&EveDDB

Unfortunately, 10% of girls and young women in the U.K. are being forced into using unhygienic and unsafe alternatives to sanitary products. What happens when you package alternatives – i.e., newspaper, toilet paper and socks -- so that they look like real products? You bring attention to the crisis and you do it in a big way. This campaign was in stores, OOH, social and print. This was groundbreaking work.

LOVED ONES FORGET THEMSELVES Cossette, Alzheimer Society

Alzheimer’s disease isolates 153,000 Quebec natives, and, by 2031, it is estimated the number with a neurocognitive disorder will increase by nearly 70%. However, this campaign focuses on the caregivers. We often forget that this population is so invested in the person they love that they can become overloaded with daily tasks and often forget about their own care.

STOP THE CYCLE Havas, Amigos for Kids

Statistics show that 1-in-3 abused children are more likely to become abusers themselves in the future. To combat this cycle and create awareness, Amigos for Kids launched the #StopTheCycle campaign. Simple and impactful, and above all, important.

A NEW JINGLE FOR A NEW ERA Edelman, Good Humor

How do you take a childhood memory that has roots in 19th-century racist minstrel shows and remix it to be a celebration of a new era? Simple — you get the RZA from the Wu-Tang Clan and ask him to add some Wu magic to the infamous ice cream truck song Turkey in the Straw. Good Humor partnered with RZA and made the track available free of charge to any ice cream truck driver. This ensured the jingle wasn’t a one-off stunt, but rather a timeless track played by trucks for years to come.

BACK TO NORMAL IS UP TO YOU McCann Health, Mucinex

Mucinex wanted to remind us all that after being locked away for almost a year, getting back to normal was up to us. This campaign used beautiful design and asked questions that would always get a “well, duh” out of us. It’s simple, beautiful and important.

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6 campaigns that educate and inspire

These are campaigns that enlightened, educated and truly inspired people to see the world differently.

Slideshow

Adan Romero

SVP, executive creative director, Rauxa

BURGER QUEEN Hunt, Gather

This is not necessarily a campaign, but a response to one. Burger King meant to promote a new culinary scholarship program with the tweet, “Women belong in the kitchen.” This didn’t go over well with women and male allies. So, Austin-based agency Hunt, Gather decided to show them how it’s done by reworking the campaign with its own inclusive and empowering twist. The firm launched merchandise with all proceeds going to the Girls Empowerment Network, which runs camps and sells kits to help inspire girls.

HEY GIRLS’: UNSANITARY Adam&EveDDB

Unfortunately, 10% of girls and young women in the U.K. are being forced into using unhygienic and unsafe alternatives to sanitary products. What happens when you package alternatives – i.e., newspaper, toilet paper and socks -- so that they look like real products? You bring attention to the crisis and you do it in a big way. This campaign was in stores, OOH, social and print. This was groundbreaking work.

LOVED ONES FORGET THEMSELVES Cossette, Alzheimer Society

Alzheimer’s disease isolates 153,000 Quebec natives, and, by 2031, it is estimated the number with a neurocognitive disorder will increase by nearly 70%. However, this campaign focuses on the caregivers. We often forget that this population is so invested in the person they love that they can become overloaded with daily tasks and often forget about their own care.

STOP THE CYCLE Havas, Amigos for Kids

Statistics show that 1-in-3 abused children are more likely to become abusers themselves in the future. To combat this cycle and create awareness, Amigos for Kids launched the #StopTheCycle campaign. Simple and impactful, and above all, important.

A NEW JINGLE FOR A NEW ERA Edelman, Good Humor

How do you take a childhood memory that has roots in 19th-century racist minstrel shows and remix it to be a celebration of a new era? Simple — you get the RZA from the Wu-Tang Clan and ask him to add some Wu magic to the infamous ice cream truck song Turkey in the Straw. Good Humor partnered with RZA and made the track available free of charge to any ice cream truck driver. This ensured the jingle wasn’t a one-off stunt, but rather a timeless track played by trucks for years to come.

BACK TO NORMAL IS UP TO YOU McCann Health, Mucinex

Mucinex wanted to remind us all that after being locked away for almost a year, getting back to normal was up to us. This campaign used beautiful design and asked questions that would always get a “well, duh” out of us. It’s simple, beautiful and important.

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As creatives and marketers, we’d like to think our work is changing the world. But most of the time we’re just coming up with clever ways to sell stuff. There are a few instances, though, when all the pieces come together and you’re able to do more than just promote a product — you’re able to impact the way people see the world. The following are examples of work that did just that. These are campaigns that enlightened, educated and truly inspired people to see the world differently.